The Sandler Rules for Sales Leaders Video Series

THE SANDLER RULES FOR SALES LEADERS details a sales management process that works. It offers 49 timeless, proven principles for effective sales leadership, based on the Sandler Selling System. This video series is based on the best-selling book authored by David Mattson.

This is the definitive resource for effective sales leadership, based on the proven principles of the Sandler Selling System. David Mattson, President and CEO of Sandler Training dives even deeper into each of the 49 rules and gives you the thought process for each rule straight from the author!

Here’s a mystery. We have a common language and a common process for every single department in the organization ... except Sales. Everyone in Accounting talks the same language. In Marketing, there’s a very analytical process by which team members agree to measure the results. In Operations, or Engineering, or any other part of the organization you care to name, everyone agrees on the process by which the work gets done, and everyone agrees on the key terms that connect to that process. Yet Sales, for some reason, typically doesn't have a consistent process that managers and employees can understand and agree to follow. In fact, on most sales teams, salespeople tend to resist any attempt to establish a consistent process for the team as a whole … and managers tend to let them! Why?

If you want a better team, become a better manager. Start today with The Sandler Rules for Sales Leaders!